Data Domain (DDUP) - EMC Corp (EMC)

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Data Domain (DDUP) - NetApp (NTAP)

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Announced: June 1, 2009 (Press Release)
Expected Close: July 17,2009
Termination Date:
Terms: (EMC) Each DDUP share will
receive $33.50 in a cash tender offer.

(NTAP) (i) 0.7783 shares of NetApp
common stock if the "Closing Average" (as defined
in the Merger Agreement) is less than $17.41,
(ii) 0.6370 shares of NetApp common stock if
the "Closing Average" is greater than $21.27, and
(iii) that fraction of a share of NetApp common
stock equal to the quotient obtained by dividing
$13.55 by the "Closing Average", if the "Closing
Average" is (A) less than or equal to $21.27 and
(B) greater than or equal to $17.41.

Tender Offer Expiration: Friday, July 17, 2009

Total Value: $1.9b
Website(s): DDUP & EMC
Industry: Hardware

Recent Updates Links & Sources Front Page



Filings, Reviews & Approvals

Pending

HSR

  • June 15, 2009 - Filed

SEC (NTAP)

Shareholders

  DDUP NTAP
SH Date August 14, 2009  
Record Date June 17, 2009  
Proxy Mailed July 7, 2009  

Completed

SEC (EMC)

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Updates

July 24, 2009 (12:25p) - Transaction Completed

EMC successfully completed its tender offer for DDUP yesterday, July 23, 2009.

Transaction length: 58 days (from initial EMC offer)

July 9, 2009 (8:25a) - Definitive Agreement Announced (EMC)

EMC yesterday announced that it has entered a definitive merger agreement with DDUP for $33.50 per share.

NTAP has formally terminated its previous merger agreement with DDUP.

EMC's tender offer is expected to be successfully completed on Friday, July 17, 2009.

July 7, 2009 (11:15a) - NTAP Status

NTAP yesterday issued very passive and brief statements indicating it will evaluate its options in light of EMC's increased offer and HSR clearance for the proposed EMC-DDUP combination. Since those statements, NTAP has remained silent regarding its deal with DDUP.

Obviously, NTAP does not want to enter a bidding war with EMC that it cannot win. On the other hand, by matching EMC's offer, NTAP could at least force EMC to pay beyond what it would like to pay to acquire DDUP. This appears to be about the only victory NTAP can hope to obtain in this situation now that EMC has firmly established its position.

While it is believed to be more likely that NTAP will concede to the current EMC offer, it is also believed to be within the realm of possibility that NTAP will equal the current offer in order to make EMC again increase its offer for DDUP.

July 6, 2009 (9:15a) - EMC Offer Increased / HSR Early Termination

Moments after the previous update, EMC announced an increase in its offer for DDUP to $33.50 per share, along with a tender offer extension to July 17, 2009

Additionally, EMC has announced HSR clearance via early termination from the FTC.

These two events clearly provide DDUP with the anticipated superior proposal from EMC, effectively rendering the NTAP transaction inferior. Since NTAP lacks the ability to enter a protracted bidding war with EMC, it is highly unlikely that the company will attempt to maintain its merger agreement with DDUP.

July 6, 2009 (8:05a) - Preliminary Proxy Statement Filed (NTAP)

NTAP filed the third amended proxy statement for its merger agreement with DDUP with the SEC on July 2, 2009.

The DDUP shareholder meeting has been scheduled on August 14, 2009. The record date is June 17, 2009.

There is currently little expectation that the DDUP shareholder meeting will proceed on August 14, as EMC is fully expected to submit a superior offer prior to that date. EMC's next offer will likely be in the range of $33-34 and is anticipated at the end of this month or during the first week of next month.

June 29, 2009 (8:00a) - EMC Tender Offer Extended

EMC has extended its tender offer for DDUP until Friday, July 10, 2009.

EMC has not increased its offer above the current $30 per DDUP share as part of the tender offer expiration.

Nevertheless, EMC is fully expected to increase its offer to at least $33 prior to the DDUP special shareholder meeting associated with the NTAP merger transaction.

June 24, 2009 (8:45a) - Preliminary Proxy Statement Filed (NTAP)

NTAP filed the second amended proxy statement for its merger agreement with DDUP with the SEC yesterday (6/23).

The DDUP shareholder meeting date has not been scheduled as of this latest proxy revision.

The current proxy delay will now allow EMC until at least the third week in July to increase its current $30 per DDUP share offer. It is anticipated by this publication that an EMC offer in the area of $33/34 will be made no later than the second week of July.

June 18, 2009 (12:45p) - Preliminary Proxy Statement Filed (NTAP)

NTAP filed the first amended proxy statement for its merger agreement with DDUP with the SEC yesterday.

The key aspect to note with the SEC where NTAP is concerned is the rate at which the company is turning around comments from the regulatory. This clearly an effort to obtain SEC consent rapidly with the intent of scheduling the DDUP shareholder meeting as quickly as possible. Based on the initial two-week turn-around, it looks like NTAP hopes to get SEC consent by early-July, at the latest, which would facilitate and early-August DDUP shareholder meeting.

Nevertheless, the time required for the SEC process will provide EMC with ample time to assess DDUP shareholder sentiment and adjust its offer accordingly. Assuming the DDUP shareholder is set for the first week or two of August, EMC will very likely increase its current offer by the second or third week of July.

June 18, 2009 (11:40a) - HSR Status (EMC)

EMC has announced the withdrawal and refiling of the required HSR notification associated with its offer for DDUP. This is a somewhat unusual step as the initial notification was submitted just four days ago (6/15).

Presumably, EMC was notified in advance, or discovered on its own, that additional details and/or time would be required by the FTC in assessing the implications of a DDUP-EMC combination, as opposed to the proposed DDUP-NTAP combination. As the current FTC/DOJ has clearly shown a greater propensity for interest in merger transactions so far, this development should not come as a major surprise.

With respect to the HSR review involving EMC, we have yet to locate any relevant information to suggest that a DDUP-EMC combination actually presents substantial competition issues. Granted, EMC is the established leader in the overall data storage industry, but its command of the market has been seriously compromised by major players such as IBM and Hewlett Packard, among others, in the last few years. With DDUP being essentially a second-tier, albeit a critical second tier, player, any scenario involving DDUP being acquired simply will not adversely affect the overall data storage market.

For the record, DDUP cites the following as its competitors in the relevant markets:

In addition to competing with traditional providers of tape-based storage systems, such as Sun Microsystems, Inc., or Sun Microsystems, and Quantum Corporation, we compete with other established storage companies such as EMC Corporation, or EMC, and NetApp, Inc., or NetApp, and to a lesser extent Hitachi Data Systems Corporation, or HDS, Hewlett-Packard Company, or HP, and International Business Machines Corporation.

Whether or not EMC is essentially attempting to prevent NTAP from approaching the top-tier among storage providers is irrelevant from an antitrust standpoint. That must be viewed as a sound and inevitable business strategy, regardless of NTAP's public claims of competition issues. The bottom line where the FTC review is concerned is that DDUP's change of control will not create a major competition issue in data storage as long as IBM, HP, Sun, and others remain viable options.

The following chart tends to support the above conclusions. Note that DDUP does not appear among the recognized top players in the key "External Controller-Based Disk Storage" market:



Company

1Q09 Market Share (%)

1Q08 Market Share (%)

EMC

23.2

24.6

IBM

11.1

11.5

Hitachi/HDS

10.6

10.2

HP

9.8

11.4

Dell

9.2

9.0

Network Appliance

8.5

8.4

Sun Microsystems

4.0

5.1

Others

23.7

19.8

Total

100.0

100.0

In short, if and when EMC increases its offer for DDUP, it is extremely unlikely that the HSR review will present major timing issues. Even with the concept of intensified antitrust scrutiny, a DDUP-EMC combination literally does not meet the criteria for an HSR second request.

June 16, 2009 (8:20a) - Status Report

As widely reported, EMC has not increased its offer as of this entry and has instead maintained its current $30 per share offer for DDUP, claiming the offer is adequate and in the best interests of DDUP shareholders.

In response, DDUP has formally re-rejected the EMC offer and re-iterated its support for the NTAP merger agreement. Of note, NTAP has issued separate comments suggesting that a DDUP-EMC transaction may encounter antitrust issues if a formal agreement emerges between the two companies.

First, it will be stated again, emphatically, that EMC will not maintain the current offer level if it truly intends to acquire DDUP. Despite its current posture, EMC will need to increase its offer and is fully expected to do so in the very near future. Again, an offer in the range of $33-35 is expected.

Second, despite NTAP's implications, there is very little chance that antitrust reviews will impede EMC's ability to quickly consummate a transaction with DDUP. This appears to be a standard scare tactic by NTAP aimed at persuading DDUP shareholder to remain committed to the current merger transaction. Naturally, this commitment will quickly erode if and when EMC raises its offer.

The FTC has begun its review of both transactions. As EMC's offer will be reviewed under tender offer guidelines, an FTC ruling is expected on or about June 30, 2009. The current expectation is that FTC clearance will be granted in the standard review period, although additional research will be conducted to confirm this.

June 15, 2009 (8:30a) - EMC Offer Status

According to multiple reports published over the last several days, EMC is preparing to increase its all-cash offer for DDUP within the next several days. Various reports indicate the next offer from EMC will be in the range of $34-$35.

As of this entry, EMC has issued no formal second offer or comments related to an improved offer.

It will simply be noted again that this publication continues to view EMC as the probable winner in any bidding war for DDUP. As a final offer price in the $35 range has been anticipated from the outset, it will not be surprising if EMC's next offer is below that level if only to test NTAP's resolve to maintain its agreement with DDUP.

Regardless, EMC can clearly outlast and outbid NTAP if it decides to do so in this situation. Thus, DDUP's final buyout price remains expected in the $35 range, at minimum.

June 10, 2009 (9:10a) - Status Report

EMC has taken the somewhat perplexing step of appealing directly to DDUP employees with what is essentially a sentimental approach of persuasion. In essence, EMC has attempted to sway employees, rather than DDUP shareholders, by comparing the corporate environments of the two companies as an argument for a merger. Although this is an interesting effort by EMC, it is hardly the necessary step in convincing DDUP shareholders or its leadership into abandoning the NTAP deal.

EMC's latest action must be viewed as a preliminary step in maintaining an amicable relationship with DDUP before it takes the more critical steps required to draw DDUP into negotiations. Naturally, an improved offer above the $30 level will be necessary to accomplish this regardless of EMC's friendly advances at this point.

Given that EMC is certainly able to improve its offer via all cash and that it can outbid NTAP if it chooses, there is absolutely no reason to expect anything but a second offer from EMC in the immediate future.

Furthermore, with DDUP clearly coveted by both companies, a final buyout price in the range of $33-35 is certainly not out of the question.

June 5, 2009 (10:30a) - Status Report

This entry will not that EMC has still not issued a formal response to the NTAP offer increase announced on June 3. Instead, EMC has chosen to move forward with its original tender offer without referring to the DDUP-NTAP agreement for the time being.

It is fully anticipated that EMC will announce its own increased offer in the very near future. This should be in the area of $32 cash in order to obtain DDUP consideration.

Also, DDUP has announced that it will formally respond to the EMC offer by June 16. Barring an increase by that date, DDUP will almost certainly cordially reject EMC in favor on NTAP with the expectation of a second EMC offer.

June 3, 2009 (8:10a) - NTAP Offer Increased

NTAP has announced an increase in its offer for DDUP valuing the company at $30 per share. The revised offer consists of $16.45 per share in cash and the following stock conversion:

(i) 0.7783 shares of NetApp common stock if the "Closing Average" (as defined in the Merger Agreement) is less than $17.41, (ii) 0.6370 shares of NetApp common stock if the "Closing Average" is greater than $21.27, and (iii) that fraction of a share of NetApp common stock equal to the quotient obtained by dividing $13.55 by the "Closing Average", if the "Closing Average" is (A) less than or equal to $21.27 and (B) greater than or equal to $17.41.

Naturally, this response by NTAP will force EMC to increase its offer above the all-cash $30 offer in order to convince DDUP to consider terminating the current merger agreement. Since NTAP has chosen to enter a bidding war with EMC, it will not be surprising to see DDUP's offer price exceed $33 per share in the coming weeks.

Additionally, EMC filed its initial tender offer statement and offer to purchase for its offer for DDUP with the SEC yesterday (6/2).

The current tender offer expiration date is June 29, 2009. This expiration date contemplates a termination of DDUP's merger agreement with NTAP.

June 2, 2009 (9:45a) - Initial Analysis / Timelines

Coverage of this transaction will be initiation from the perspective that EMC is far more likely to prevail in acquiring DDUP than NTAP. At the time of this entry, NTAP has not issued a response to EMC's $30 per share offer for EMC. Given that NTAP will have little chance in succeeding in a bidding war with EMC, it is extremely likely that NTAP will concede fairly quickly in this situation.

With this in mind, the timeline chart below illustrates EMC's recent history of major acquisitions. Suffice it to say that the company is one of the most efficient deal closers in the hardware/storage industry and this will almost certainly be repeated with DDUP. This of course assumes that NTAP will step aside in the coming days or weeks.

Assuming a DDUP-EMC deal moves forward without major interference, EMC should have little difficulty completing the transaction by the third or fourth week of July.

Transaction Length
(Days)
$ HSR SEC Misc
$Iomega Corporation (IOM) - EMC Corporation (EMC) 59 213m 8 n/a

EC
35

Document Sciences Corp (DOCX) - EMC Corp (EMC) 70   30 14  
Captiva Software Corp. (CPTV) - EMC Corp. (EMC) 72 275m 30 16

GFCO
24

Documentum (DCTM) - EMC Corp (EMC) 66 1.7b 30 20

GFCO
23

Legato Systems, Inc. (LGTO) - EMC Corp (EMC) 105 1.3 30 46

GFCO
27

Data General (DGN) - EMC (EMC) 65 1.1b 56 30 EU 32

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